I saw the new Jaguar advert last night. I was half asleep so I don’t even know which car they were trying to flog, but they were telling me it was gorgeous and comparing this stunning looking car to a gorgeous woman saying that ‘gorgeous’ can basically get away with anything.

I may have missed something due to my semi-comatose state but to me they seemed to be saying that it doesn’t matter if the car underperforms in all areas because the car is so gorgeous that nothing else will matter.

For that alone I hope they fail.

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